At Ralph Creative, we created social content for a unique show on a new platform, Facebook Watch. We also created videos to explain the show in various settings, the main one being at Facebook’s annual F8 conference. SKAM was released throughout the week in ‘drops’ on a facebook group, and then every Friday the whole episode was released.
The drops were released in real-time.. if it was noon on a Tuesday in the drop, it was dropped at noon on a Tuesday. Social accounts for the characters were also created in advance so you could learn more about the characters and see drama unfold for yourself.