Bohemian Rhapsody

20th Century Fox
Ralph Creative

At Ralph Creative, we developed and executed a social campaign for bringing Bohemian Rhapsody out of the movie theaters and into living rooms across the country. One component of the campaign was creating dozens of reactive GIFs to be used alongside the Super Bowl on Twitter. Another component were 15 second spots that called for people to get their Freddie on, playing off the fact that they could get all the parts at the featured stores where they were also able to get their hands on limited edition BluRay packages loaded with extras.