Together my friends Jessica Wen, Amelie Au, and I created a design system for various deliverables including teaser videos for social media and animated title cards for the conference. We chose to use the X as a unifying element throughout, with half the X exposing various design elements and imagery. We also took this half of the X to activate space, and represent the X without having to show it. Using these two components, I was able to create dynamic animations with lots of excitement and movement.
Designer, Animator, Editor